Articles & Events
Sharing insights and knowledge through publications and industry events
Understanding the Critical Value of Data Standards in Marketing Campaigns
How standardized data practices can improve marketing effectiveness and ROI.
The Hidden Costs of Poor Data Quality in Digital Advertising
Exploring how unclean data impacts campaign performance and strategies to mitigate these issues.
First-Party Data Strategies for a Cookie-Less Future
How brands can prepare for the deprecation of third-party cookies through robust first-party data collection.
Data Governance: The Foundation of Successful Marketing Analytics
Building a strong data governance framework to ensure accuracy and compliance in marketing measurement.
Specialties
Audience Management
Strategic targeting and segmentation to reach the right users with the right message at the right time.
Digital Advertising
Creating and optimizing digital campaigns across channels to drive engagement and conversions.
Agile Development
Leading cross-functional teams using agile methodologies to deliver high-quality products efficiently.
Product Integration & Design
Seamlessly integrating technologies and designing intuitive user experiences.
Digital Analytics
Leveraging data insights to inform business decisions and optimize digital performance.
First Party Data
Developing strategies to collect, manage, and activate first-party data for business growth.
Data Integrity
Establishing processes and systems to ensure accurate, consistent, and reliable data.
Experience
Chief Growth Officer
Claravine • Boulder, Colorado
Led marketing, strategy, and partnerships to accelerate company growth and market expansion.
Chief Product Officer
Claravine • Boulder, CO
Led product strategy, development, and customer success to scale the company's data platform solution with a 30-person team.
Director of Product Management - Oracle Data Cloud
Oracle
Joined to lead the launching of Oracle OnRamp Saas product and led all first-party data products at Oracle Data Cloud
Director of Product Management
Bitly
Joined to advance Bitly Brand Tools mobile product and marketing ecosystem strategy to increase the value of our enterprise solution for Marketers.
Senior Product Manager
Adobe
Drive the strategy for Adobe Audience Manager (DMP) integration across the Marketing Cloud to enable audience sharing across solutions
Manager, Partner Solutions
Adobe
Bridged client needs with product development, overseeing service integration, and coordinating teams to ensuresuccessful deployments.
Director, Partner Solutions
Demdex, Inc
Bridged client needs with product development, overseeing service integration, and coordinating teams to ensure successful deployments.
Digital Analytics Manager
TIAA-CREF
Manage and implement web channel reporting while conducting strategic analysis of web metrics to aid in business decision-making while aligning with key business partners across the organization.
Software Consultant
Bay Dynamics
Lead projects to implement, optimize, and configure WebTrends / Altiris Asset Management Suite for client companies to meet their analytical reporting requirements.
IT Manager
Webgistix
Supervise daily activities of IT team while maintaining SmartFC Fulfillment software for startup online fulfillment company.
Contact
Let's Connect
Interested in working together or have a question? Feel free to reach out through the following channels.